Welcoming Jeff to the Boosted Team

I’m excited to introduce you to Boosted’s new CEO, Jeff Russakow. He’s a great addition to our team and to the Boosted community.

Six months ago, we began an extensive search for a new CEO. We were interested in finding someone who had experience in growing operational businesses as well as in leading technology teams – things that none of the founders of Boosted had done before. We also wanted to make sure she or he understood what makes Boosted’s products and riding community so special.

I’m pleased that we have found that person in Jeff. He studied in the same graduate program as the founding team and earned his PhD at Stanford in mechanical engineering. This similar experience gives him a deep understanding of both the problem and the technology that led to us creating the very first Boosted board. He also has decades of operational and management experience, both as CEO at growing startups and as an executive running large teams at great technology companies.

Beyond these qualifications, Jeff and his family have become avid Boosted riders and embraced our riding community. He is passionate about improving transportation and fanatical about quality and safety, just like we’ve always been. And he takes the responsibility that you, the community, have given us very seriously. When you combine that dedication with his warm, kind, and generous personality, you have a great fit for leading our team at Boosted.

I have stepped back from a full-time role at Boosted, but I will remain involved on the Board of Directors. However, our priorities and efforts remain the same. We as a team are focused on shipping our extended range battery and on providing all of you, especially our new international customers, with the same incredible riding and ownership experience that we are known for.

I’d like to say thank you to the amazing and talented Boosted team. You’ve been such a pleasure to work with, and I’m indebted to you for that privilege. Each of you has worked tirelessly behind the scenes on the smallest of details to create great products and experiences for every rider, and it shows.

I’d also like to say thank you to this incredible community. From the first five riders in 2012 to the many today, it’s been a pleasure to be part of your lives and to see our products bringing you so much joy. Keep having fun, staying engaged, and riding safely.  

I’m very proud of what we’ve built for you so far in our first five years at Boosted, and I’m excited to introduce you to Jeff as our leader in the next chapter. He believes deeply in our mission and will be able to deliver exciting new products and experiences to further that.

Please join me in welcoming Jeff to Boosted.

-Sanjay